On the heels of successful commemorative LCBO brand launches for Wayne Gretzky Wines, 1812 and 1914 wines, Terry Gibson’s latest project, MOONDANCE Premium has found a ground swell in popularity amongst craft spirit connoisseurs and millennial cocktail enthusiasts alike.
Developed with rising star Ben Murphy of Murphy’s Law Distillery, Elmira, Ontario, Moondance is a double distilled, triple charcoal filtered corn mash spirit, historically known as Moonshine, the first offering of its type made in Canada using traditional recipes originating from 17th Century Midlands England and further refined in the Hills of West Virginia, USA.
Aligned to the ‘cocktail culture’ popularity, the primary product target demographic is young millennials and professionals (30-55) seeking alternative and complimentary choices to vodka and other clear spirits, enjoyed both neat and in mixed cocktails.
Coinciding with Murphy’s Law popular line of home spun delicious ‘shines,’MOONDANCE Premium is available through the LCBO starting in April, 2017 and is available (and in demand) presently through Murphy’s Law Distillery in 750ml and 375ml bottles. All necessary trademarks are registered to Moondance Whiskey Corporation.